Over 170 years of history
1850
1850
Foundation of the house DROUAULT
DROUAULT is one of the oldest Mancelles businesses still in operation today. Founded in 1850 by Mr. Courboulay, it is the first industrial manufacturer to collect and treat feathers and down. DROUAULT continues to strive for excellence, and its feathers and down are sold throughout the traditional market.
1870
1873
Feather industry
Mr. Constant DROUAULT, then aged 13, enters the house, fulfilling the missions entrusted to him and taking an interest in everything. A traveler at heart, he voyages around the world to learn everything there is to know about the feather industry.
1900
1905
New factory
Mr. Eugene Nicolas becomes his partner. In 1907, a new factory is established on Rue Constant Drouault, where it is still located today.
1910
1910
important growth
As head of the company, Mr. Constant Drouault modernizes the company, which experiences a commercial boost.
1920
1925
Widow Drouault and son
Following the death of Mr. Constant Drouault, the company is taken over by his wife and son Robert, under the name Veuve Drouault et Fils .
1929
Installation in paris
To face the global economic crisis, DROUAULT opts for an offensive strategy. By setting up management, marketing and part of the production in the heart of Paris, customers in the capital can receive their orders quickly, including reputed department stores.
1950 - 1960
50-60
High-end collection
The designers develop elegant, glamorous Haute Couture collections. This period represents a renaissance for Drouault with its high-end collection of pillows and comforters designed for sale in department stores and bedding specialists’ shops.
1956
Association
Robert Drouault partners with his two sons, Michel and Jacques.
1980
1980
Sleep care range
DROUAULT creates and develops the Sleep Care range of pillows.
1985
Drouault becomes a limited company
The company goes public under the management of Jacques and Michel Drouault.
1990
1990
Anti-mite protection
DROUAULT offers total protection treatment against dust mites (fabric and down).
2000
2004
Acquired by the DODO group
DROUAULT is acquired by the family group DODO. The brand benefits from an additional commitment from professionals in the sector. This means a leap forward to keep developing the business without compromising on savoir-faire and the company’s reputation for hand-sewn products.
2009
Mattress Topper
Introduction of the Surconfort Mattress topper: DROUAULT, one of the pioneers on this domain, develops a Surconfort® feather mattress topper. It becomes a favorite thanks to its exceptional comfort.
2011
New workshop
Construction of a new 2000m² workshop in Le Mans featuring the latest technological innovations in the treatment of feathers and down. The DROUAULT ECO RESPONSIBILITY charter is established and the environmental policy is updated.
Drouault launches into digital
Launch of the drouault.net website
2013
Advertising
Poster campaign in the Paris metro.
2014
TV Advertising
Launch of Drouault’s first advertising campaign on Canal +
2018
New tag line
New tag line, “Made in Extraordinaire®”reaffirms Drouault’s savoir-faire and brand identity.
